Yemi Eberechi Alade is a Nigerian songwriter, singer, activist and an actress, she was born on 13 March 1989) In 2009, Yemi Alade won the Peak Talent Show. After her win, after she was signed to a music group known as Effyzzie Music Group, there she made a hit single “Johnny” in 2014. Since that time, Yemi Alade has gained a lot of recognition in the music industry and she is now one of Africa’s biggest artist.
She made several albums, some which made her known globally, for example her two popular album know as Mama Africa and King of Queens. Those two albums were a great exposure to her adding to the consecutive world tours that ensued.
In 2015 and 2016, Yemi won consecutively for the MTV African Music Awards, under the category: Best female artist. She was the first female to win the award twice in a roll. She was also being nominated for the “Artist of the year”.
In 2015, Yemi Alade became the first African female that was nominated for the “MTV Europe Music Awards”. The following year (2016) She was also nominated for the BET awards, under the category; “Best International Act: for Africa in 2015 and 2016. Alade has done very well in her several stage performances, music videos and fashion.
Between 2018 and 2019 she became a winner at Headies Awards, under the category; Best performance. The slot became available in 2018 at the Headies while she went on to emerge as the first Artist to win in that particular category.
Yemi Alade uses several languages to sing, including; Igbo, English, Nigerian Pidgin, French Yoruba, Portuguese and Swahili. There has been a lot of influence in Yemi Alade’s Music all across Africa and globally, especially for her song “Mama Africa” where she uses different African attires and languages in it’s music video. Yemi Alade’s father comes from a Yoruba descent, he was a police commissioner of, Yemi’s mom is from Igbo descent.
Yemi Alade was recognized as one of the forefront artists from across the world and she performed at the “Global Goal: Unite for our future” on 9 June 2020. The program was sponsored by the “Global Citizen”, and it was aimed to highlight the disproportionate impact of the COVID-19, especially in remote parts of Africa and also across the world.
Yemi Alade on the 27th of June 2020, also performed in the “Global Goal: Unite for Our future”, alongside her were also important artist that performed, including Justin Bieber, Shakira, Miley Cyrus, J Balvin, Quavo, Jennifer Hudson, Usher, Coldplay, Christine and the Queens and Chloe X Halle.
Yemi Alade happens to be raised in a kind of Nigerian multi-ethnic home whereby hey father is Yoruba while her mom is Igbo. Her father is James Alade and he was a commissioner of police in Ondo State, Nigeria. Her mother is Helen Uzoma who is from Abia State, Nigeria. Yemi attended her secondary School education Lagos State’s “Victory Grammar School”. And later attended the University of Lagos.
While Yemi Alade was attending her university Education she had the opportunity to take part in a Talent TV show that was called “Peak Talent” where she became the winner. It was her first ever appearance on TV and from there she started gaining popularity. It was after that she got signed to Effyzzie Music Group.
Yemi Alade’s first studio album was released on the 2nd of October 2014 and was entitled “King of Queens”. The album was co-produced by Sizzle Pro, Selebobo, Philkeyz, Shady Bizniz, Young D, DIL, GospelOnDeBeatz, Mr Chidoo, OJB Jezreel, Beat Nation, Fliptyce and EL Mcee. The album had several singles like “Tangerine”, “Johnny” and “Kissing”. Yemi Alade also featured some guest artist and skits like Phyno, Bovi, R2Bees, Chidinma, Diamond Platnumz, Selebobo, etc.
To promote the album, Yemi Alade toured different African countries South Africa, Ghana and Kenya. The deluxe edition of the album was released in November 2014; it also contained some French versions of songs in English. As for the The cover art for that deluxe edition, it was released on 21 October 2014. The “King of Queens” album had a total 100,000 copies sold.
On 25th March 2016 Yemi released her second music album known Mama Africa. When she made known the name of the album, she mentioned that the name is going to represent the strengths and the weaknesses of an African woman. The album is a blend of highlife, R&B, Afropop, coupé-décalé, pop and hip-hop. Recording the album was a struggle, Yemi said. It was difficult since she had to travel to different countries almost everyday. Her aim was to “capture all of Africa in one CD”.
Alade told The Fader magazine she collaborated with artists from West Africa, East Africa and South Africa. The album was produced by DJ Coublon, GospelOnDeBeatz, Philkeyz, Selebobo, Masterkraft, BeatsByEmzo, Rotimi Keys and Mr. Chidoo. The album featured artist like P-Square, Flavour N’abania, Sauti Sol, Sarkodie, Selebobo, Rotimi Keys and DJ Arafat. The Mama Africa album was made available to be pre-ordered on iTunes just a week before it was officially released.
Yemi Alade mentioned that revenues that comes from the album would be going to the Child charity initiative. On the 6th April 2016, the deluxe edition was then released. The deluxe edition featured South African musicians, AKA and Bucie. Mama Africa was able to top charts in France, Germany and Malaysia.
On 15 December 2017, Yemi Alade released her 3rd music album she entitled “Black Magic”. The black magic album featured artist like Olamide and Falz. On November 2017 the album was made available for pre-order. The Black Magic music album was produced by Sarz, DJ Coublon, Krizbeatz, Vtek, Young D, Sess, IAmBeat, Fliptyce, Echo, Philkeyz and 2Kriss. Some singles that came along with it were “Knack Am”, “Heart Robber” and “Single & Searching”.
As of July 2019, Yemi Alade became the first female African artist to have reached one million YouTube subscribers. While her song “Johnny” remains the most watched music video from an African female artist. She later got featured in Beyoncé’s “Don’t Jealous Me”, track from “The Lion King: The Gift” album. Alongside her was also Tekno and Mr Eazi, who got featured.